Nike Dynamicland was a DN powered collection of simultaneously run events around the globe. We were tasked with capturing the energy of the Paris event and pulling together the global content for social outputs across Nike channels.

Picture the scene. You and your friends got tickets to DynamicLanD… you don’t really know what’s gonna go down but as soon as you step through that DN portal, your jaws hit the floor. Mind blown. You rush about at a million miles an hour taking it all in. Everything is a blur, (especially when you’re inverted on Maxx Energy). Bu$hi is about to play. Dopamine levels are maxxed out. Your friends at home can’t believe what they’re seeing. The feed is blowing up. Life is good.

That’s the feeling we wanted to capture with our content as our host played the role of excited guest. We saw the event from their POV,
with everything they do imagined and twisted by their DynamicLanD surroundings. Every frame our viewer feels the unreal, making
the viewer want to stick around to see what happens next.
Super playful, interactive and fun.