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Converse
Unleash Your Chaos
For most, the holiday season is a whirlwind of traditions and expectations, an endless loop of gifting, dressing up, and keeping it ‘together.’ But what happens when we flip the season on its head and let unapologetic individuality and self expression take centre stage?
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For our Converse campaign we wanted to challenge the holiday norms and embrace a season of chaos. In a series of lo-fi, fly-on-the-wall vignettes, we captured our protagonsts breaking free from expectations as they indulge in mysterious rituals, let loose with moments of “girl rage” and experience the unhinged fun of a season without rules.
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Set in a seemingly ordinary house, each set up is transformed into a setting for unexpected scenes that subvert the standard holiday vibe and anything and everything goes.
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The campaign features stills and films where chaos reigns and each vignette unfolds as part of a broader story, giving life to an irreverent, rule-breaking season that’s messy, mysterious, and unapologetically Converse.
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Articles and crew
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