Converse
Charli XCX

When Converse and Charli XCX joined forces for their first ever partnership, we were challenged to “Fuck the Season” and create a campaign that flipped tradition on its head. ‘The night b4 xcxmas’ was our response, an unhinged reimagination of the holiday season that channels the rebellious spirit of our star protagonist.

The hero film sees the 365 party girl rebelliously shred greeting cards to the tune of her hit single, ‘Von dutch’. Directed by Sharna Osbourne in her distinctive VHS style aesthetic, the film is a Brat Christmas rally cry that rejects every pointless tradition and stifling expectation with maximum attitude.

Sharna also brought her signature style to the stills. Each set up sees the star in the throes of chaotic Christmas prep, with the muted tones and sparse set designs adding to the rebellious spirit that fuels the campaign.