The men’s and women’s Champions League finals are a massive moment for Nike. So when they tasked us with launching the all new Mad Brilliant Pack boots, we knew we needed to cut through with something different.
The idea? The world’s maddest seeding plan, which followed the pink suitcase on a journey across the world. Having arrived at their destination, we showed off the boots to the world with a series of player unboxing films, creating talent based moments of Mad Brilliance.

With our films capturing the imagination of young fans across the nation, we built the hype and set the scene for Ronaldinho’s surprise appearance in London as he linked up with Clint and Central Cee and shut down the capital.