25 years of Mercurial, 25 years of insane innovation, 25 years of insane visual metaphors and some of the worlds biggest footballing stars. No pressure on us to create a campaign worthy of Mercurial history.

Luckily we have a few birdwatchers at MOX that wanted to combine the speed of the peregrine flacon, with the hypnotic world of bird murmurations and cityscapes.

Featuring the world’s greatest Kylian Mbappe, the campaign is an eclectic mix of film, stills, teasers and some mesmerising product shots worthy of a place in Mercurial hall of fame.