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Nike Y2K
Simplecore is a lifestyle that sits at the intersection of simplicity and authenticity, where doing the least frees you to be the most. Where purposefully stripping away the noise frees up space to gain fresh perspectives on anything and everything.
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Introducing the Simplecore life hacks.
Magically mundane inventions to help you live simpler.
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Simplecore Life Hacks =
Less Function
The absurdity of the mundane (and questionable) functionality of the DIY-inspired invention in action.
More Extra
The extra-ordinary normality of the hack gives us an irreverent, surreal edge. Our protagonists unintentionally stand out against the scene with effortless ease & style.
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Articles and crew
Photographer
Shahram Saadat
DOP
Loona Riia
Stylist
Yeon You
MUA
Sunao Takashi
Hair
Kanae Kikuchi
Nails
Yuika Yonehara
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