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Nike Y2K

Simplecore is a lifestyle that sits at the intersection of simplicity and authenticity, where doing the least frees you to be the most. Where purposefully stripping away the noise frees up space to gain fresh perspectives on anything and everything.

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Introducing the Simplecore life hacks.
Magically mundane inventions to help you live simpler.

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Simplecore Life Hacks =

Less Function
The absurdity of the mundane (and questionable) functionality of the DIY-inspired invention in action.

More Extra
The extra-ordinary normality of the hack gives us an irreverent, surreal edge. Our protagonists unintentionally stand out against the scene with effortless ease & style.

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Mox Work
Mox Work
Mox Work
Mox Work
Mox Work
Mox Work
Mox Work

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Articles and crew

Photographer Shahram Saadat
DOP Loona Riia
Stylist Yeon You
MUA Sunao Takashi
Hair Kanae Kikuchi
Nails Yuika Yonehara

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