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Sports Direct Christmas
Goes All Out

We’re giving the gift of sport this Christmas, with the ultimate snowball fight featuring a roster of the UK’s most-loved sporting talent and directed by duo The Rest to create this epic Christmas ATL campaign.

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Let’s face it, the holidays are typically more of a sofa-surfing season than a sporting one. But with the help of 16 of the nation’s biggest and brightest, we’re spreading the ‘Go All Out’ sporting spirit this Christmas.

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We truly went all out, pun intended, with: Emma Raducanu, Jack Grealish, Mason Mount, Fran Kirby, Katarina Johnson-Thompson, Anthony Watson, Dominic Calvert-Lewin, Declan Rice, Jessica Ennis-Hil, Andrew Johnston, Jordan Pickford, Natasha Jonas, Conor Benn, Big Narstie, and Maro Itoje.

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Articles and crew

Directors The Rest
Photographer Shane Vincent
Stylist Joseph Prince

Awarded the Drum’s No.1 Christmas Ad of 2021, ‘Go All Out’ has become a new holiday hit.

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