Football Fever Starts Here is our chest thumping, badge kissing, pedal to the metal anthem for Sports Direct that bottles the mood of a nation.
Following a cast of Euro superstars and everyday legends who become swept up by the unstoppable urge to join in on the madness, we created a high octane film packed full of iconic cameos.

Houses decked with flags. Streets filled with national shirts. Pitches flooded with players copying their heroes. And everyone coming together for four weeks of madness. There’s no tournament like the Euros…

Photographer Serena Brown brought the infectious spirit of football fever to the stills as we captured our players and cast in everyday locations, celebrating the unifying spirit of the beautiful game.